We don’t just produce videos. We build campaigns.

Monacoframe is a collective of filmmakers. Direction, camera, editing and concept working as one.

 

HOW WE WORK.

We don't see video as a single asset, but as part of a bigger picture. Our goal: get the most out of your budget and time, both in content and how it's used.

You get one dedicated point of contact, but access to a full team that scales with you. We work lean, direct and without unnecessary layers. That keeps things fast and decisions where they belong.

We don't start with how a film should look, we start with what it needs to achieve. Whether it's reach, brand building, recruiting or performance, the goal defines everything.

 
 

From there, we think in campaigns, not isolated clips. We often work within a Hero, Hub, Hygiene framework: one central piece that creates attention, supported by ongoing content that builds connection, and smaller assets that keep the brand visible over time. Everything is mapped out before the shoot, where each piece lives, how it all connects.

The production itself stays lean and flexible. We react to what happens on set, but the structure is already in place. One shoot, multiple assets, all thought through from the start.

 
 
 

Not more budget. Better use of it.

Inefficiency doesn't come from small budgets - it comes from the wrong setup. We think in terms of output from the start. Content is designed to be modular, reusable, and ready for multiple platforms.

We don’t optimize the shoot.
We optimize what you get out of it.

 
 

What this looks like in practice

Every case shown here was part of a larger campaign. Beyond the typical online outputs, many also included out-of-home placements and print assets. For the sake of visual consistency, most of the cases are presented here in a landscape format.

 

Sparda Bank - Aber-Chor

Gustavo Gusto - Roland Trettl

#missingtype 22 - Social Asset

BMW Service - The Heist

S-Bahn München

#missingtype 2021

BMW Explains

DRK Blutspende 2024

#missingtype 22 - TVC

Farmy.ch

BMW Steering

BASF - Chemistry in 60 sec

 

KLARNA

For the Klarna x Deniz Undav case, we'd shape and interpret the core idea in a way that feels authentic, both to the brand and to Deniz himself. Nothing forced. Something that naturally fits his personality and environment.

To get the most out of the available budget, we recommend focusing the main production on a single, well-planned shoot day. With the right team and a carefully chosen setting, this covers both Hero and Hub content in one go.

A second day works as a holdback option mainly for additional lightweight social content. But from an efficiency and quality perspective, one focused shoot day delivers stronger results than splitting the budget across two separate setups.

 

Monacoframe ❘ Westendstraße 49a ❘ 80339 München 
Mail: mb@monacoframe.com ❘ Phone: +49 160 97984130 ❘ monacoframe.com